free · the 30-minute offer
Find three things you could sell in the next thirty minutes.
A free guide plus a one-page worksheet, built for people who say "I don't even know what I'd sell." You don't need a business idea. You need a pen and the job you already have.
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sound familiar
You've been "about to start" for two years. One question keeps stopping you.
You're good at your job and you want something of your own. So you research at night. Tabs about one-person businesses open at 11pm, videos at 1.5 speed, frameworks saved to a Notion doc you've stopped opening. Every round of it ends at the same wall: what would I even sell?
And under that question sits a worse one. What if a decade of employment built nothing a stranger would pay for? What if leaving means starting from zero?
the asset
You're not starting from zero. You just can't see your own skills.
Anything you've done well for years goes automatic. It stops feeling like a skill and starts feeling like "just my job." So when you search yourself for something to sell, the real skills don't come up. Only the job title does, and the title is the least sellable thing about you.
The sellable skills sit underneath it, built by the same decade you're writing off. The worksheet exists to get them out of your head and onto paper, where you can finally see them.
Those years at the job produced more than a salary. They produced something you can sell.
what's inside
Your offer's buried in one of four places.
The guide walks you through all four. Most first guesses land on the wrong one, which is what the worksheet is for.
craft
The thing colleagues bring to your desk when it isn't technically your job.
story
The hard thing you already crossed that someone a step behind you is stuck in right now.
depth
The subject you read about at 11pm, after the laptop should've been shut.
lens
What you catch before anyone else in the room does.
One page. A pen, a timer, no browser. Research is how the search loop gets back in, and you've done enough research to last a decade.
- pass.01 · the dig12 min
Four lists, one per place. Fragments allowed, no filtering yet.
- pass.02 · the sort8 min
Three checks over every entry: energy, skill, market. Keep what scores two or more.
- pass.03 · the candidates10 min
Three sentences in a fixed shape. A person you could message today, a problem in their words, your material.
You stand up with three candidate offers on paper and one cheap test. Say the strongest one to one person and watch what they ask. Questions about how it works or what it costs mean you're onto something. A polite "sounds cool" means keep digging.
Every other "find your niche" guide points you at the market and tells you to look harder. This one hands you a shovel. You dig where you already stand.
who built this
I spent a decade sure my real skills didn't count. Biology degree, then rope-access work on coal plants and nuclear towers, then a burnout, then a long walk across Spain to work out what I actually had. The sellable thing was work I'd been doing for free the whole time. I built this worksheet so you can find yours without the ten years it cost me.
valentin · bangkok
- Two worked examples run through the guide. The first is mine, with the burnout and the failed plans left in.
- The second is invented, and the guide says so in the sentence that introduces her. She shows the shape of a finished dig. She proves nothing, and isn't asked to.
- The whole method is in the free guide. No wall halfway through, nothing held back for a paid version.
- No invented case studies passed off as real. No income screenshots.
get the worksheet
Thirty minutes with a pen. Three candidates on paper.
Enter your email, then check your inbox. The guide and the fillable Dig Sheet arrive as one PDF, and thirty honest minutes later you'll have three candidate offers and one cheap way to test which one's real.
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